Independent analysis & creative practice
PARIZI is my working studio for essays, analysis and digital experiments—spanning media power, Iran and diaspora, brand strategy, communications diagnostics, and tools that help people make sense of difficult choices.
A point of view
An independent, evolving practice—not a narrow agency and not a performance of certainty.
An underperforming Instagram account may be the public surface of a broken patient funnel. A rental listing may be the meeting point of four conflicting lives. A poem may be an entrance into history, language and identity.
My work starts by widening the frame: separating evidence from interpretation, naming the surrounding system, and turning complexity into something people can understand, debate or use.
Selected work
Some are prototypes. Some are private strategy work translated into public case studies. All begin with the same question: what is actually happening beneath the first explanation?
A guided cultural-learning app helping heritage Iranians understand Iran through its poetry—led by Mehr, a lion-hearted guardian born from story, light and imagination.
Explore ↗A multi-perspective rental decision assistant that turns messy listings, competing household needs and local-language confusion into a clear, actionable shortlist.
Explore ↗A framework for distinguishing a content problem from a discovery, trust, conversion, attribution or follow-up problem inside a private clinic’s patient journey.
Explore ↗A living experiment in turning AI conversations into a practical operating layer for study, care, household logistics, research, projects and decisions.
Explore ↗A working method
This is not yet a grand proprietary framework. It is the repeatable discipline underneath the work.
Locate the visible problem inside the larger journey, institution, platform or social context.
Distinguish observation, evidence, inference, interpretation and moral judgement.
Identify what would actually confirm, falsify or sharpen the prevailing explanation.
Turn the analysis into a brief, narrative, prototype, diagnostic map or next decision.